Privacy Policy

Peak Analysis and Automation Ltd (PAA) is a UK based company providing laboratory automation products and services. This privacy policy explains how we use personal information we collect about you; when you use our website, respond to an email, visit us at a tradeshow, when you make an enquiry, complete a questionnaire, voluntarily enter a promotional competition, place an order with us or otherwise during our normal business transactions with you.

Website usage information is collected using cookies.  This information may include your name, address, telephone number and email address, any interest you may express together with data about your use of our website.



  • How will we use the information about you?
  • What information do we collect about you?
  • Marketing
  • Access to your information and correction
  • Cookie Policy
  • IP Address Lookup
  • Other websites
  • Changes to our privacy policy
  • How to contact us


How will we use the information about you?

We collect information about you to process your orders, manage your account and, if you agree, to email you about other products and services we think may be of interest to you.  We use your information collected from the website to personalise your repeat visits to our websites.

In processing your order, we may send your details to (and use information from) credit reference and fraud prevention agencies.  In delivering your order we may pass your details to other parties including; sub-contractors, couriers, shipping companies and customs officials, as necessary to fulfil your delivery.

What information do we collect about you?

We may collect any or all the information that you give us depending on the type of transaction you enter into, including your name, address, telephone number and email address, together with data about your use of the website. Other information that may be needed from time to time to process a request may also be collected as indicated on the website.


Every now and then we would like to send you information that delivers, develops and promotes our products and services that are relevant to you. Submitting your details tells us that you’re OK with this and you also agree to our privacy policy and cookie policy. You can, of course, opt out of these communications at any time!

This information may be provided to third-party companies for the express and sole purpose of delivering our own marketing material via post or email.  PAA will not share your information with other companies for marketing purposes.

You have a right at any time to stop us from sending you marketing material. All email marketing material sent by us will contain an ‘unsubscribe’ or ‘stop link’.  Clicking on this will prevent further marketing material being sent to your email address.

You can also contact us directly to be removed from our mailing lists.

Access to your information and correction

You have the right to request a copy of the information that we hold about you.  If you would like a copy of some or all your personal information, please email or write to us.  We may make a small charge for this service.  We want to make sure that your personal information is accurate and up to date. You may ask us to correct or remove information you think is inaccurate.

Cookie policy

Cookies are text files placed on your computer when you visit a website.  We use cookies to collect standard internet log information, visitor behaviour information and to enhance your visiting experience.   We also use this information to track visitor use of our websites and to compile statistical reports on website activity.

For further information visit or

You can set your browser not to accept cookies. The above websites tell you how to remove cookies from your browser.  However, in a few cases some of our website features may not function as a result.

IP Address Lookup

Our company uses third parties to provide information about visitors to our websites. When you visit our websites, we may record your IP address.  This address will be matched against public and proprietary IP address databases to provide us with information about your visit. This information may identify the organisation to whom the IP address is registered but not individuals.  In some limited cases i.e. single person companies, it may be possible to identify personal data from publicly available ICANN (Internet Corporation for Assigned Names and Numbers) data.

Other websites

Our websites contain links to other websites. This privacy policy only applies to our websites so when you link to other websites you should read their own privacy policies.

Changes to our privacy policy

We keep our privacy policy under regular review and we will place any updates on this web page. This privacy policy was last updated on 12 December 2017.

How to contact us

Please contact us if you have any questions about our privacy policy or the information we hold about you:

By email:

By phone: +44 1252 37 3000

In writing: Peak Analysis and Automation Ltd, 6 Armstrong Mall, Farnborough, GU14 0NR, UK.